Frequently Asked Questions

What is print advertisements?

Print media advertising is a form of advertising that uses physically printed media, such as magazines and newspapers, to reach consumers, business customers and prospects. Advertisers also use digital media, such as banner ads, mobile advertising, and advertising in social media, to reach the same target audiences.

What are the different types of advertising?

  • Broadcast Media. Television and radio are two traditional broadcast media long used in advertising. ...

  • Print Media. Magazines and newspapers are the two traditional print media. ...

  • Support Media. ...

  • Direct Marketing. ...

  • Product Placement. ...

  • Internet. ...

  • Social Media. ...

  • Public Speaking. ...

  • Door Hangers and Flyers. ...

  • Event Sponsorship.

What are the types of print ads?

  • Newspapers. When deciding upon a newspaper in which to advertise, there are three physical criteria to consider: distribution, size, and audience. ...

  • Magazines. With magazines an advertiser can focus on a specific target audience. ...

  • Direct Mail. ...

  • Yellow Pages. ...

  • Outdoor Advertising

What is interactive print?

Innovative interactive technologies such as Augmented Reality, QR codes, and near-field communication are the key to a smooth transition from print, where most of our customers still reside, to digital, where they're all headed.

What is the cost of advertising?

The U.S. Small Business Administration recommends spending 10-12% of their gross revenue on their marketing program.  Typical Cost: $500 to $20,000, depending on the size of your business, on whether the publication is local or national, the size of your ad, whether you use color and if you've negotiated a multiple-advert rate. You can spend as much as $500,000 to buy the inside front cover of some national magazines!

At Estrella Publishing, we are pleased to offer the lowest cost advertising with the greatest reach & distribution. A complete and detailed view of our current rates can be seen in our Media Kit.

 

How much does it cost to advertise on Social Media?

Creating a comprehensive strategy for social media marketing and outsourcing all work for all channels (with a minimum of two social networks) costs anywhere from$3,000-$20,000 per month, with the industry average settling between$4,000-$7,000 per month.

 

At Estrella Publishing, we start our Social Media Management Services as low as $200 per month, not including any specific Facebook boosts. For additional information on our Social Media Services, please see LINK

How do you write an advertisement?

  1. Decide where to publish the ad. ...

  2. Tailor it to your audience. ...

  3. Write an attention-grabbing headline. ...

  4. Don't start with a question. ...

  5. Write a bridge to keep them reading. ...

  6. Create desire for your product. ...

  7. Tell them how to get your product.

How long is a typical advertisement campaign?

If your campaign is shorter than 3-months, you are reducing the likelihood of your customers seeing and grasping the message you're sharing. You don't want your multi-channel marketing campaign to go on longer than 6-months before changing up the advert graphics because then you're running into the risk of your messaging becoming stale.

When considering an advertisement, The ten most important questions you need to answer are:  By taking the time upfront to answer these questions, and really think about how you want to market your product or service, you can ensure that your campaign is thought through. You also make sure that everyone involved in creating the campaign is working from the same set of core concepts and ideas. Whether it is the copywriter, the designer, or your social media manager, the brief will let everyone know the key components of the campaign and what they need to do to successfully implement their very important piece.

  1. What is your single key message in one sentence?

  2. What is the key objective or purpose of this campaign? Why are you advertising?

  3. What problems are you solving?

  4. What does the audience think or feel about you, your product, your service, etc.?

  5. How should this change after seeing your advertising?

  6. What are the reasons to buy your product/service?

  7. Who are you talking to (gender, age, interests, income, education, etc.)?

  8. What is your tone?

  9. What are your product/services key benefits?

  10. What is the call to action?

How Will Leads Convert?

Marketers should also consider how leads will want to convert on your ad. Will they want to fill out a web form to obtain content, request a call, book an appointment, or make a purchase? Or will they want to make a phone call to speak to a human being? The answer to these questions often depends on your industry and what you are selling — businesses with products and services that are complex, expensive, infrequently bought, or urgent purchases often generate more inbound calls than online leads.

Determining whether people will convert online or over the phone will not only impact your call to action for your ad and landing pages, but the technologies you will need to track conversion rates. Online conversions can be tracked using tools like Google Analytics. But if you think leads are likely to convert by making a phone call, then you would want to get attribution and intelligence on those phone leads using a call tracking solution.

“Here’s why you should advertise…”

Advertising plays a crucial role in reaching out to both existing and potential customers. Done correctly, it helps provide a stable platform for launching a new product or elevating a brand’s image, among other objectives. Whether you’re dealing with a current client who is apprehensive about investing more advertising dollars or a prospective buyer who believes paid ads are a waste of money, leveraging these four key benefits will undoubtedly increase your chances of closing a sale.

  1. Build brand awareness. To provoke consumption, your clients need to understand that they must raise awareness around their brand first—and what better way to do so than by advertising! Advertising helps influence buyer preference by allowing your target demographic to become familiar with the benefits of your product or service and how they measure up against the competition’s.

  2. Create consumer demand. Not only does advertising provide important product information, but it also creates consumer demand for that product. Business owners need to understand that consumers have a strong interest in commercial information because it empowers them to make the right choices when navigating the marketplace.

  3. Maintain customer base. So, your potential client says they published a successful ad campaign last year and won’t be needing any added exposure? Great, but you can’t rely on a one-time announcement or word-of-mouth to keep your customers engaged. Politely explain that ongoing advertising is essential for reminding your existing customers that you’re still around and committed to providing the best quality products and services your industry has to offer.

  4. Increase sales. Ads that build brand awareness, create consumer demand and maintain a healthy customer base can only lead to one thing: increased sales! As mentioned above, business owners must understand that to make money, you need to spend money. Without an effective advertising campaign, consumers are kept in the dark of new and improved products (or services), which can hinder sales growth.

 

“Here’s why you should invest in print media…”

Okay, so you’ve convinced your business owner that advertising is a necessary investment. Now, the question remains: why should they prioritize print media? Faced with so many technological advancements, entrepreneurs are increasingly questioning the value of print ads. But, print publications—like magazines—offer consumers a brand experience that can’t necessarily be achieved with less tangible forms of media, such as radio, TV and email. Here are four reasons to help you explain to advertisers why print is still a viable medium:

  1. It’s more tangible. Magazines are physical items; therefore, the advertiser’s message is expected to last longer than brief announcements broadcasted on-air.

  2. It’s more credible. The printed word can be highly informative since timing isn’t a primary constraint. Furthermore, ads that appear in familiar publications are often deemed more legitimate by consumers than unsolicited online flyers.

  3. It’s more engaging. Whereas website content is usually skimmed in a matter of seconds, advertisements in local magazines have a much higher chance of being read. Additionally, customers’ inboxes are often overflowing with non-newsworthy email campaigns, most of which remain largely ignored.

  4. It’s more targeted. Companies can strategically position their ads in print publications to better target their desired audience. For example, a used car dealership can choose to have its ad showcased in the community paper’s auto section, while a garden center can select ad space next to a feature on urban landscaping trends.

 

With today’s stiff market competition, advertising is imperative to a company’s marketing strategy and plays a crucial role in reaching out to new and existing customers. Unfortunately, many entrepreneurs are blinded by dollar figures and fail to understand the benefits that come with paid promotional content. Instead of taking an aggressive sales approach, educate your current and prospective clients on the many advantages of a strong (and ongoing!) ad campaign. All it takes is some careful budgeting and a tailored message to land more sales!

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