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About Us.

Established in the fall of 2010 with a single publication Up The Hill magazine for Estrella Mountain Ranch (then with only about 3500-copies per month) has since grown to become the proud producer of 9-premier hyper local community magazines throughout the Arizona west valley (now printing 60,000+ copies monthly with a readership of 150k+).  What had once started as a simple conversation (a concept was born) over dinner and wine with local friends, has flourished into a business model that strives to support the local business economy.  During the past decade #EstrellaPublishing has been supported by friends and the local business community in such a fashion to establish a mutually beneficial model that provides the local businesses an avenue to share their business with the readership of our magazines.

#EstrellaPublishing is a locally owned & operated small family business. Catherine had a photography business (Cat's Candids) and a background in writing and the creative arts.  Al had a background in business operations and business development.  These skills of both Catherine and Al compliment one another in such a smooth manner to create #EstrellaPublishing.  We look forward to continuing to support the community members, local businesses, and our the local municipality as our company continues to grow and add additional community magazines throughout Arizona.


Catherine Uretsky

Originally from England, Catherine lived and studied in the Middle East and at the New School, NY, before attending Manchester University, UK. As a lifelong student, she attends The Open University in the UK (virtually!). Catherine is the owner of Estrella Publishing. As Editor, Graphic Designer, and Writer for Estrella Publishing she has been responsible for all layouts, content, graphics, photography, writing, managing writers, and overall quality control of all 9 monthly magazines for the last 14 years. Catherine identifies, interviews, writes, and photographs cover stories for the magazines. She is highly proficient in Photoshop, Illustrator, and InDesign and is constantly updating her creative skills to meet the needs of a rapidly changing market.

Advertising Sales Manager

Al Uretsky

Al is a graduate of New York University with an emphasis in Information Technology, International Business, and Communications. Al is a member of the Sigma Alpha Mu fraternal organization. Al is certified in Project / Program Management, as well as being a professional business coach.


Al Uretsky has an exceptional record of achievement leading business development and strategic planning efforts to promote bottom-line growth. Highly accomplished, ambitious executive with over 30 years of consulting experience with prestigious firms such as Ernst & Young, Fujitsu Consulting, and IBM Global Service with industry expertise spanning banking and financial services, healthcare, entertainment, education, restaurants and publishing. Al is dedicated to exceeding client expectations and business objectives by aligning corporate vision and values to actionable initiatives for process improvement. Background includes establishing and managing program management offices, generating double-digit revenue growth, and developing new consultative service offerings. Al has been published in numerous nation-wide publications on various business topics.


Al is an entrepreneur and venture capitalist by trade and owns a number of firms including; Estrella Partners Group, Estrella Publishing, amongst others.  Al has a history of being an elected official and philanthropist supporting numerous local and national worthy non-profit organization.

Assistant Editor

Talia Uretsky

Our daughter Talia has recently joined our team and is our newest Assistant Editor. She holds herself to extremely high standards and has a great eye for design. 


She graduated from Northern Arizona University in 2021, with a degree in Strategic Communication, an emphasis in Public Relations, and a minor in Psychology. Talia is a member of the Chi Omega sorority.

Dog Squad


Chief Barking Officer (CBO): 


RIP 10/2013 - 04/2024


Barking Manager: 



Barketing Intern: 



Subcontractor from Bones, Treats & More: 


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