Estrella Publishing.
From Your Neighbors, For Your Neighbors

Demographics are the quantifiable statistics of a given population.  Demographics are also used to identify the study of quantifiable subsets within a given population which characterize that population at a specific point in time.  

 

Marketers typically combine several variable to define a demographic profile, as illustrated below.  This profile is to represent a typical member of this subset group purely as an example to assist in creating a clear picture of their respective community.  These statistics do change on a regular basis.

 

Demographic profiling is an exercise in generalizations, as such individuals within these groups may not conform to the profile.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

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* In demographic maps, blue reflects distribution coverage.