Reach More Local Customers. Grow Your Business. Own Your Neighborhood.

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Put Your Business in Front of Thousands of Local Customers

Right at Their Doorstep!

 

Looking for a powerful, affordable way to promote your business to customers in your community?

 

📬 NEW FROM ESTRELLA PUBLISHING! EDDM Postcard Mailing Services!

 

At Estrella Publishing, we're always looking for new ways to help local businesses connect with the communities they serve!

 

We're excited to introduce our Every Door Direct Mail (EDDM) Postcard Mailing Services, designed to help businesses reach local residents in neighborhoods outside the current distribution areas of our hyper-local community magazines.

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Our EDDM services are not intended to replace advertising in our community magazines, but rather to complement our existing advertising opportunities by helping businesses expand their reach into additional neighborhoods.

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From professional postcard design and printing to targeted neighborhood selection and mailing coordination, we're here to help your business grow!

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With Every Door Direct Mail (EDDM) Postcard Mailing Services from Estrella Publishing, you can reach households throughout your target neighborhoods without purchasing expensive mailing lists or addressing individual postcards.

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Whether you're announcing a grand opening, promoting a special offer, introducing a new service, or simply building brand awareness, EDDM helps your business get noticed where it matters most — in your customers' mailboxes.

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Your Neighborhood. Your Customers. Your Opportunity.

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Professional postcard design • Quality printing • Neighborhood targeting • Mailing coordination

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What Is Every Door Direct Mail (EDDM)?

Every Door Direct Mail is a mailing service offered by the United States Postal Service (USPS) that allows businesses to deliver promotional postcards and other qualifying mailpieces to every eligible delivery address along selected postal routes.

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Unlike traditional direct mail, EDDM does not require you to purchase a mailing list or individually address each postcard.

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You simply select the neighborhoods you want to reach, and your promotional materials are distributed to eligible addresses along those routes.

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Why Businesses Love EDDM

Target Specific Neighborhoods

Reach potential customers in the ZIP codes and postal routes most relevant to your business.

 

Avoid Expensive Mailing Lists

EDDM does not require individually addressed mailing lists, helping simplify campaigns and reduce preparation costs.

 

Get Your Message Into Local Mailboxes

Put a tangible advertisement directly into the homes and hands of potential customers.

 

Build Local Brand Recognition

Introduce your business, reinforce your brand, and stay visible in the communities you serve.

 

Drive Measurable Responses

Include coupons, special offers, QR codes, or dedicated landing pages to track customer engagement.

 

 

Complete EDDM Postcard Mailing Solutions

From your initial idea to delivery through the postal system, Estrella Publishing can be your single point of contact for a successful direct mail campaign.

 

1. Professional Postcard Design

Make a strong first impression with an eye-catching postcard featuring your branding, services, promotions, and a compelling call to action.

 

 

 

2. ZIP Code & Postal Route Selection

Identify neighborhoods that align with your service area and campaign goals. Select routes based on geography and available USPS demographic information.

 

 

 

3. High-Quality Postcard Printing

Showcase your business with vibrant full-color printing, attractive layouts, and postcard formats that meet applicable USPS EDDM specifications.

 

 

4. Mailing Preparation & Coordination

Simplify the process with assistance coordinating postal documentation, mailpiece preparation, bundling, and USPS entry requirements.

 

 

 

5. Neighborhood Mailbox Delivery

Your postcards enter the USPS delivery network to reach eligible addresses on the postal routes selected for your campaign.

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One Marketing Partner. One Coordinated Campaign. Less Hassle.

 

 

Who Can Benefit From EDDM Postcard Marketing?

EDDM is especially effective for businesses that depend on customers within a defined geographic area.

 

Real Estate Professionals

Promote listings, open houses, market expertise, and neighborhood farming campaigns.

 

 

 

 

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Restaurants & Cafés

Advertise menus, grand openings, specials, takeout, and delivery offers.

 

 

 

 

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Home Service Companies

Generate interest in landscaping, roofing, HVAC, plumbing, cleaning, and remodeling.

 

 

 

 

Dental & Healthcare Practices

Introduce your practice, promote eligible services, and build local awareness.

 

 

 

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Salons, Spas & Wellness

Promote seasonal packages, appointments, and new-client specials.

 

 

 

 

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Retail Stores & Local Businesses

Drive attention to sales, new locations, special events, and limited-time promotions.

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If your business serves local customers, EDDM can help introduce your brand to more

households throughout your market.

 

 

​How Much Does EDDM Postcard Mailing Cost?

EDDM can be a cost-effective way to reach thousands of nearby households because it uses postal-route distribution rather than individually addressed mailing lists.

 

Your total campaign investment typically depends on four factors:

• Postcard design: Whether you provide print-ready artwork or need professional design services.

• Postcard printing: The size, quantity, paper stock, and finishing options.

• USPS postage: Applicable postal rates, mailing class, and EDDM service selected.

• Mailing preparation: Bundling, paperwork, processing, and coordination.

 

Example EDDM Campaign Sizes

Neighborhood Introduction

Approx. 1,000 mailpieces

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Local Market Expansion

Approx. 2,500–5,000 mailpieces

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Community-Wide Awareness

Approx. 10,000+ mailpieces

 

Campaign sizes are illustrative, not fixed packages. Actual quantities depend on selected postal routes, available delivery counts, and USPS eligibility and entry requirements. Pricing is provided by custom quote.

 

No two businesses are exactly alike. Your direct mail campaign shouldn't be either.

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How Our EDDM Mailing Process Works

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Tell Us About Your Business

Share your business location, ideal customers, campaign goals, and approximate budget.

 

Choose Your Target Neighborhoods

Work with us to identify ZIP codes and postal routes that make sense for your business.

 

Create Your Postcard

Supply your artwork or request help creating an engaging postcard designed to motivate action.

 

Approve Your Campaign

Review the design, quantity, selected routes, estimated schedule, and final pricing before production.

 

Print, Prepare & Mail

Your approved postcards are produced and prepared for delivery through USPS to the selected routes.

 

 

Make Every Postcard Count

 

 

 

 

 

 

 

 

 

 

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A successful EDDM campaign is about more than sending postcards. It's about giving customers a reason to remember and contact your business.

 

Estrella Publishing can help you develop postcard marketing that combines:

• Attention-grabbing headlines and professional imagery

• Clear descriptions of your products or services

• Compelling promotional offers and discounts

• QR codes linking to your website or special offers

• Strong calls to action that encourage customers to call, visit, or book

• Consistent branding that reinforces business recognition

 

Example of a High-Impact Postcard Message

 

EXAMPLE · HOME SERVICES

Your Neighbors Trust Us. You Can Too!

Serving homeowners in your community with dependable, professional service.

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SAVE $50 ON YOUR FIRST SERVICE!

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Call today or scan the QR code to schedule your appointment.

 

Sample promotional copy for illustration.

Offers and claims should reflect the advertiser's actual services and terms.

 

 

Frequently Asked Questions

What is EDDM?

Every Door Direct Mail is a USPS service that allows businesses to mail qualifying promotional pieces to eligible addresses on selected postal routes without using a traditional named mailing list.

Do I need a mailing list?

Can I target specific ZIP codes?

Can I target only homeowners or certain income groups?

What postcard sizes qualify?

How many postcards can I mail?

How long does an EDDM campaign take?

Does EDDM reach businesses as well as residences?

Can I use my own postcard design?

Can I track the success of my mailing?

 

 

Ready to Reach More Customers in Your Community?

 

​Your next customer could be just a few streets away.

 

With Estrella Publishing's EDDM Postcard Mailing Services, you can put your message directly into neighborhood mailboxes, increase local visibility, and give potential customers a compelling reason to choose your business.

 

Let's turn local mailboxes into new business opportunities.

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