#EstrellaPublishing is currently producing 60,000 premier and preferred hyper-local community magazines monthly, reaching more than 150,000+ residents in 9-affluent communities throughout Arizona's West Valley (3 additional planned to launch in FY2025).
From Your Neighbors, For Your Neighbors.
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Up The Hill magazine (Estrella & CantaMia), Viva magazine (PebbleCreek), The Hamlet magazine (Palm Valley), The Park magazine (Litchfield Park), Main Street magazine (Verrado & Victory), Mountain View magazine (Vistancia, Trilogy & Blackstone), The Front Porch magazine (Marley Park), The Grove magazine (Sterling Grove), CB Living magazine (Corte Bella), Festival Living magazine (Sun City Festival), Tartesso Living magazine (Tartesso), Teravalis Living magazine (Teravalis), and SAM The Octagonian (Sigma Alpha Mu).
From Me To You - Dec 2024
Although this summer seemed to drag on for years, we have finally entered the blissful ‘My weather is better than yours!’ phase of Arizona life.
Up north, people are stockpiling supplies as if preparing for nuclear winter whenever the forecast whispers “snow flurries.” Here in Arizona, my biggest winter challenge is remembering where I stored my light jacket last March. That’s it. That’s the preparation. I remember how northern weather forecasts sounded like military operations. “Winter Storm Thor approaching! Expect 8-12 inches of accumulation, wind chills of minus ridiculous, and absolute chaos at every grocery store!” In Arizona, our severe winter warnings are more like, “Alert: Temperature might dip below 60°F. Locals may experience mild confusion about appropriate outfit choices.”
The financial differences are laughable too. My northern friends budget for winter like they’re financing a small nation: snow tires, heavy coats, heating bills that could fund a semester of college, and endless car washes to remove that mysterious gray salt crust that appears every winter. Meanwhile, I’m using my “winter savings” for golf rounds in January.
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But perhaps the most satisfying moment is when I send them sunny selfies in February, usually featuring a pool or palm tree in the background. It’s petty? Perhaps. Enjoyable? Absolutely. The responses typically include colorful language and creative suggestions about where I can store my sunshine.
So here’s to you, Arizona winter, you beautiful, mild- mannered season. You may not give me snow angels, but you also don’t give me back pain from shoveling, the existential dread of starting a cold car at 5 AM or the sweat inducing olympic level sport of shoving children into snowsuits they despise. And for that, I am eternally grateful.
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​P.S. To my northern friends reading this - yes, I know I’m insufferable. No, I won’t stop bragging. Come visit anytime... preferably between November and February.
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Catherine Uretsky
Editor in Chief, Estrella Publishing